July 23, 2009

Kenseth loses Dewalt

DeWalt Tools has announced that it will no longer be the primary sponsor for Matt Kenseth after this season, according to multiple sources.

Our View This is certainly bad news for Kenseth's "brand recognition," but with the organization required to reduce by one team next year and the various primary associates such as USG and Carhartt, it could be worse.

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