Prilosec OTC to sponsor RCR

Prilosec OTC will be the primary sponsor for three races with RCR, according to SceneDaily.com. They will sponsor Jeff Burton this week at Richmond and for the upcoming Brickyard 400. Additionally, they will be the primary sponsor on Clint Bowyer's car in October's race at Auto Club Speedway.

Our View: Money makes the world go round and teams are likely to get a little more bang for the buck with limited-run sponsorships.

Keselowski welcome to stay at JR Motorsports

Brad Keselowski may not know what he's doing in 2010, but he's welcome to stay at JR Motorsports if he desires, according to Dale Earnhardt Jr.

Our View: Keselowski needs to give some serious thought to remaining in a competitive ride, regardless of whether it is in the Nationwide or Cup series. The temptation to capitalize on his momentum is great, but if he is patient, a long term future could be guaranteed by staying with JR and Hendrick Motorsports.

Richmond entry list posted

The entry list for the Crown Royal 400 has been posted and it features 45 cars. Notable among the part time entries is Brad Keselowski in James Finch's Chevrolet.

Our View: It's taken a while, but the entry list is shrinking because of the economic situation. That will allow the more determined teams easier access into the race and give them a chance to improve their performance.

McClure sentenced

In the same week that his son failed to qualify the family car at Talladega, Larry McClure was sentenced to 18 months in prison for federal tax fraud, according to SceneDaily.com.

Our View: Once considered a powerhouse in NASCAR, the sport seemingly passed them by as multi-car owners and high dollar sponsorships edged out the independent owner. Notably, car owner James Finch went to victory lane last week, but no one expects that smaller, lightly-funded teams will make a resurgence any time soon.

Indy Tire woes continue

Goodyear's tire woes that plagued last year's Brickyard 400 are far from fixed. In recent tire tests, drivers were still able to make only 12-15 laps runs before the cords were showing.

Our View: Last year's Brickyard 400 was outright embarrassing and impossible to handicap. Be prepared to throw this race away unless Goodyear comes up with a new compound quickly. For more on the story, check out NASCAR.com.

Yahoo! Richmond Preview

Last week's race gave new meaning to the phrase "wild card." This week should be much more predictable. Check out the Yahoo! Preview.

Six Who Can

Six drivers have dominated the top 10 at Richmond during the last two years. Jimmie Johnson leads the list with three victories in four races and is followed by Kevin Harvick, Tony Stewart and Jeff Gordon with four consecutive top-10s. Actually, Harvick has eight such results in the last four years to expand on his streak.

Denny Hamlin and Kurt Busch round out the list of top Richmond performers with three top-10s in their last four efforts. The cream truly rises to the top.

Handicapping Talladega sucks (or, "It's not my fault")

If you got creamed in your fantasy team this week, don't feel too bad. No one would have predicted Brad Keselowski would win or that four "rookies" would finish in the top 10. Marcos Ambrose in fourth, Scott Speed in fifth and Joey Logano in ninth locked up a bunch of top-10 spots that might have been taken by marquee drivers. I have to point out, however, that Ambrose was on my Yahoo! team.